Artificial intelligence
AI Consulting for Businesses in Cameroon and Africa
Artificial intelligence is only worth buying when it removes hours of work or prevents a costly mistake. ETS TidalEx helps African organizations pick the two or three AI use cases that pay for themselves, then builds and deploys them.
AI use cases that actually pay off here
We start from your data reality, not from a vendor demo.
- Demand and stock forecasting to cut both stock-outs and dead inventory.
- Customer service assistants on WhatsApp in French and English.
- Document and invoice extraction so nothing is retyped by hand.
- Credit and risk scoring for microfinance and cooperatives.
- Anomaly detection on sales, cash and payroll.
Why most AI projects fail — and how we avoid it
AI fails when the underlying data is inconsistent or when nobody owns the workflow afterwards. We check data readiness first and refuse use cases the data cannot support yet.
Every deployment names an internal owner and ships with training, so the model is used after the consultants leave.
From pilot to production
A narrow, measurable pilot before any large commitment.
- Feasibility review: data available, expected saving, risk.
- Pilot on one workflow, measured against the current manual baseline.
- Production deployment, monitoring and staff training.
Responsible and affordable by design
We favour proven, low-cost models and cloud services over custom training when they solve the problem, keep personal data minimised, and document what the system can and cannot decide on its own.
Where we work
- Bafoussam
- Douala
- Yaoundé
- Cameroon
- Côte d'Ivoire
- Senegal
- Gabon
- Nigeria
- Kenya
- Rwanda
Frequently asked questions
- Is AI realistic for a small African business?
- Yes, when the use case is narrow. Forecasting, document extraction and WhatsApp assistants run on modest budgets and existing data.
- Do we need a lot of data first?
- Less than most people expect, but it must be consistent. We audit data readiness before proposing any AI use case.
- Can the assistant speak French and English?
- Yes. Bilingual French and English deployment is standard for our clients, including local expressions used by customers.
- How is the return measured?
- Against the current manual baseline: hours saved per month, errors avoided, stock-outs prevented or revenue recovered.